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Interview with Emotive Technology: Massiande’s New Techno Alias | Walk Into The Light EP.

Kono Vidovic April 17, 2024 57 2

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Hello everyone, and welcome back to our sonic space where we dive deep into the heartbeat of electronic music. Today, we’re thrilled to bring you an exclusive interview with an exciting DJ and producer who has just launched a brand-new alias, Emotive Technology. Under this fresh moniker, Chilean Massiande offers a five-track EP of machine-wielding, soul-rousing techno that spans the spectrum. While this may be the debut release for Emotive Technology, Massiande is no newcomer; he’s been shaping the electronic scene with his work on labels like Housewax, Phonica, Freerange, and Groovin for over a decade. Join us as we delve into the world of this talented artist and discover what drives his innovative sounds.

Emotive Technology (Massiande) Press Photo

Thanks for talking to us. Where are you this moment and how are you spending the day?

Hi! I’m at the office of my day job. My days are often very busy as my day job is very demanding.

Where were you born? Where are you based now?

I was born in Santiago, Chile and still living here.

What do you love most about where you are living? 

Chile is a country with a decent quality of life. Food is very good here for those who, like me, love beef (Chile, Argentina and the countries nearby are known to have the best meat in the world 🙂

Chile is also known worldwide for the quality of its wine, but I don’t drink alcohol so I couldn’t really say, hehe.

What keeps you there?

It’s a combination of things. Mostly related to my health and remaining close to my family.

If money was no object, and you could choose anywhere in the world to live, where would that be and why?

It would be London definitely, so that I could spend more personal time with the Deep House artists that I constantly work with and admire. As well as attend more music concerts from my favorite Soul/R&B/Disco artists who usually play there.

Emotive Technology (Massiande) Press Photo

I feel my life would be drastically different if I could socialize around Deep House music peers often, or live a Record Store Day, or having events that bring a community of artists together like the Southport Weekender or the Amsterdam Dance Event just a few hours away. Things that unfortunately aren’t possible for me here in Santiago where most things on electronic music go around Tech-House.

How long have you been making music? What was your first step as a musician?

My first record came out in 2013. Before that I spent about 3 years slowly approaching music production, coming from being a DJ first.

What came first Djing or production?

DJing. I started DJing in 2007. And then became a producer when I realized that it was the only way for me to stand out as an international DJ in a niche genre like Deep House. I definitely enjoy DJing and the live experience more than studio time. I also believe I’m better as a DJ!

What kind of artists, DJs, genres were you into growing up?

The first artist I was a fan of and still am, is the greatest entertainer of all time: Michael Jackson. I’ve been a fan of him since I was 3 years old, in all of his eras, from Motown to the ’90s. His James Brown influence took me to get deeper into Soul and Disco music. And my love for House music came from loving those genres first.

As for DJs, I truly love Soulful House and Deep House. So the DJs who’ve inspired me the most have been Joe Claussell, Louie Vega, Timmy Regisford, DJ Qu, Ron Trent. I’m very connected to the roots of House, Disco and Soul.

Who are the artists that you follow right now?

I’m always faithful to Deep House, Soulful House, and Disco. So I’m constantly trying to keep up with the ones I mentioned before as well as other Chicago, Detroit and New York artists, say Fred P, Kerri Chandler, Terry Hunter, etc. Then for the more “modern” side of Deep House it would be Jimpster, Atjazz, Fred Everything, Crackazat and such like.

What is the most recent record you purchased or downloaded?

Off the top of my head, for House music, the latest I purchased on vinyl are the reissue of Mr. Fingers “Amnesia”, a V.A. compilation called “Herald Traccs” on Worldship Music (Teflon Dons) and the reissue of Chris Brann’s “Studies In Form”. Beautiful real deep house.

If you could choose a few words to describe the vibe of EMOTIVE TECHNOLOGY what would they be?

Emotive Technology will be an outlet for productions that aren’t House music in a pure form. So, it will be for Techno and everything near that.

How did you first connect with Cyphon Recordings?

Through Jimpster, who I’ve regularly worked with for Freerange. When discussing new music to release, I mentioned I had these songs that weren’t House music, and could be a nice fit for their new project Cyphon. And that gave birth to this new EP and alias.

Talk to us about the new EP and the initial idea. 

These tracks have been produced in the lapse of the last 7 years. The intention has been just experimenting, trying out different ideas and learning how to achieve different sounds. And after a while I had a portfolio of tracks that was worth releasing. But I came up with the idea of this new alias so that it wouldn’t become an unpleasant surprise or a big distraction for anyone who’s always expecting House from me. As House will always remain to be my focus.

What are you most proud of with this release?

I’m proud of being able to produce diverse music. Just creating different things that I’m happy about the result and with an essence in common. “Your Zone” is my favorite on this EP 🙂

What was the most challenging part of bringing the release together?

I think picking only 5 tracks, lol. As I had plenty of songs and hence why Jimpster proposed to release 5 instead of 4 which is the usual quantity for a vinyl EP of club music.

Who are the other artists on this EP that you would like to shout out?

Thanks to Jimpster and Tom for continuously believing in me and my music! And there are specific artists that inspired these tracks: on the classic aspects, artists like Vince Watson, Galaxy 2 Galaxy, Los Hermanos. And on modern aspects: Stojche, Kink, Lauer, Legowelt.

What drives you to create music? 

I’m a creative person in all aspects of life. This is one more way to channel that creativity.

What has been one of your favorite moments from the past year?

My second United States tour. It’s something I’m quite happy about as I had an incredible reception. I’m looking forward to returning to the US! I dream about playing in New York one day 🙂

Where do you find the most inspiration when it comes to discovering new music?

I often check stores like Traxsource and Juno for news. And see what my peers with similar taste are into lately as a reference.

Is there anything that you would like to tell us about you?

That I’d love to DJ more and in consequence travel more. I really appreciate those moments in my life.

What can we hope to see next from EMOTIVE TECHNOLOGY?

Great question! To be fair I’m a House-head at heart and will keep focusing on House as Massiande. But a second ET release might be coming sooner than later.

Emotive Technology (Massiande) Press Photo

Summary and thank you.

Thank you so much for joining us and sharing your journey and insights, Massiande. It’s always enlightening to see how passionate artists breathe life into their creations. For those who are captivated by the pulsing beats and emotive rhythms of ‘Walk Into The Light’, be sure not to miss this exceptional EP. Available now on both vinyl and digital formats, each track promises to take you on an auditory expedition. Don’t forget to check out his new release, ‘Your Zone’, dropping March 29th. Dive in, and let Emotive Technology guide your musical exploration!

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Kono Vidovic at Dirty Disco

Kono Vidovic

DJ | MUSIC CURATOR & SELECTOR | PODCAST MAKER | BLOGGER Professional online interpreneur. Coffee practitioner. Electronic music culture maven. Total music guru. Infuriatingly humble problem solver. Food & sports fanatic.

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